职业编辑须掌握的seo知识
The article title must be original and try to contain keywords.
标题是一篇文章最重要的排名因素,特别是转载的文章标题一定要改,因为转载的文章就算收录了其权重也是没有原创文章的高,也不会有较好的排名。这时候标题一定要改,标题里要含有关键词。如这篇文章标题是“编辑必知的seo知识”含有关键词“编辑”、“seo”。
Title is an article the most important ranking factors, especially reprint articles title must change, because reprint articles even if the weight is not collected essays on high, also won't have good ranking. By this time title must change, title to contain the keywords. If this article title is "editor will know seo knowledge" containing keywords "edit", "seo".
2.标题要与文章内容相符合。
Title to the content and consistent.
搜索引擎不希望给用户的内容不是用户想找的。
Search engines do not wish to give the user's content is not users want to find.
3.文章开头(最好第一到二句话)就要含有关键词且第一句话要有吸引力。
The article beginning (best first to two sentences) will contain key words and the first words to attractive.
有两个好处。第一,从用户体验来讲关键词会出现在搜索结果的描述文本里,如果第一段写的很有趣浏览者就会去点,因为他好奇。同样,写的很平淡的描述浏览者会误以为网站没有什么看头,尽管这个网站确实很值得看。第二,搜索引擎从开始爬行这篇文章的时候就捕捉到了关键词。
Two advantages. First, from the user experience speaking keywords will appear in the description of the search results in the text, if the first paragraph write very interesting visitors will go to the point, because his curiosity. Also, write very insipid describe visitors will be no mistake that web site to see what, even though the site is really worth watching. Second, search engine crawl from the start of this article when they captured the keywords.
4.关键词进行加粗、加链接。
Key words in bold, and links.
把关键词进行加粗是告诉浏览者这个词是这张网页的一个重点。同样,搜索引擎也会优先去找文章里含有strong、B标签的关键词,并且知道你的网页想表达的核心思想是围绕这些关键词来展开的。
The key words for bold is told the word is this your visitors a focus of the web pages. Also, the search engines will also go to find the article contains is strong, B labels keywords, and to know that your web page to express is the core idea of the surrounding these keywords to launch.
5.一个关键词出现3到5次。
A key words appear 3 to 5 times.
关键词密度太大会被搜索引擎认为有作弊嫌疑。但如果是按照正常语义逻辑来编写文章的,关键词出现多次是没影响的。但如果关键词只出现1到两次就可以想法在文章的某处再去融入此关键词。
Keyword density is great search engine that cheating is a suspect. But if it is according to the normal logic to write the article of semantic, keywords appear multiple times is no influence. But if keywords appear only 1 to 2 times can idea in the article to go into the keywords somewhere.
6.标题吸引力。
Title attraction.
这是从用户体验的角度(ueo)去考虑,写文章的目的是要有人去点击,一个标题是否有吸引力能在很大程度上决定浏览者是否去点击。(如“韩国整形技术比中国强吗”这样的标题就比“韩国整形技术领先于中国”这个标题有吸引力)
This is from the point of view of the user experience (ueo) to consider, writing purpose is to someone to click, a title is attractive to a great extent determine whether your visitors to click. (such as "South Korea plastic technology than China's strong?" this title is better than the "South Korea plastic leading technology in China" this headline attractive)
7.内文链接。
Text links.
注意两点,一是文中不要出现锚文本和地址一样的链接。编辑手法、描述词、形容词要灵活多变,如文章出现“网站制作”的链接后,后面就用“网站制作”进行链接。二是导出链接不要太多(具体要看文章篇幅而定,一般建议出现5个以内的链接)。
Pay attention to two points, one is the anchor text and address don't appear the same link. Editing techniques, and describe word, adjectives to flexibility, such as writing appear "dalian waist liposuction how many money" after the link, behind with the "dalian waist had liposuction cost" link to it. 2 it is import links don't too much (specific should see a paper length and decide, generally recommend that appear within five links).
本文发布于北京网站建设公司中欧体育zoty下载 中国//lzshtjxc.com/
推荐新闻
更多行业-
外链是网站成功坚实基础
久而久之也就不会再来你网站了,这样对于友站选择就会相当被动, 利用新平...
2012-09-21 -
小程序开发后台功能优化需求如何整理呢?
对于小程序发开的后台功能优化,对需求的整理和分类是非常重要的,它能够帮...
2023-04-03 -
社会转型期中国网络政治参与的困境分析
中国正处在社会结构转型期,从改革开放到中国社会主义市场经济和法治国家目...
2014-10-27 -
你做网编多久了 为什么还是一个小编
编辑永远需要梦想,如果一个没有梦想的网络编辑,每天只是为了混日子,重复...
2012-06-14 -
网络新闻标题的个性特征
(一)形式上单行化是其总体特征传统报纸的新闻标题最多可以有三行标题,分...
2014-07-23 -
北京企业网站建设方案 | 数字化引领业务新高度
在数字化浪潮的冲击下,北京企业网站的建设变得尤为关键。借助我们的专业服...
2024-01-02
预约专业咨询顾问沟通!
免责声明
非常感谢您访问我们的网站。在您使用本网站之前,请您仔细阅读本声明的所有条款。
1、本站部分内容来源自网络,涉及到的部分文章和图片版权属于原作者,本站转载仅供大家学习和交流,切勿用于任何商业活动。
2、本站不承担用户因使用这些资源对自己和他人造成任何形式的损失或伤害。
3、本声明未涉及的问题参见国家有关法律法规,当本声明与国家法律法规冲突时,以国家法律法规为准。
4、如果侵害了您的合法权益,请您及时与我们,我们会在第一时间删除相关内容!
联系方式:010-60259772
电子邮件:394588593@qq.com