营销型网站建设，是指根据企业产品或者服务的市场定位。营销型网站建设不单纯从美工与功能的角度，更注重的是从网络营销的角度来制作网站。营销型网站建设可使得企业网站的整体架构与搜索引擎的特点相符合，对搜索引擎更友好，对用户访问体验更人性化等。在此，分享下营销型网站建设标准及营销型网站建设特点。
Marketing type website construction, refers to the enterprise market positioning of products or services. Marketing type website construction not only from the art and functional point of view, more attention is to make the site from the perspective of network marketing. Marketing type website construction can make the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more humanized. Then, share characteristics of Web site construction marketing type website construction standards and marketing.

营销型网站建设标准
Standard construction site marketing

1、易于管理，充分符合搜索引擎要求和用户体验要求网站
Easy management, fully meet the requirements of search engine and user experience for the site

方便的内容管理系统，静态的页面设置，对搜索引擎的充分友好。企业网站建设要降低维护成本，更多的是在网络推广上面的建设。
Content management system is convenient, static page settings, to the search engine friendly fully. Enterprise website construction to reduce maintenance costs, more is in the construction of the network promotion.

2、完善的网站服务，用户问题需求一站式解决
Perfect site service, the user needs a one-stop solution

网站建设考虑完好的内容支持，对于营销型网站，要有完好的网站内容，能更好的促进客户进一步了解产品或服务，客户常见的问题解答，这些内容可以更高的提高工作效率。
Website construction to consider well content support, for the marketing type site, a site content intact, can better promote the further understanding of the product or service to the customer, the customer to answer frequently asked questions, which can improve work efficiency.

3、做好网站流量的充分利用和网站数据的监测和统计
The monitoring and statistics do website traffic and make full use of Web Data

充分利用网站的流量，利用好网站的即时通讯系统，网站留言系统，即时和用户互动，充分把握用户的需求。
Make full use of Web site traffic, the use of instant messaging system good website, website message system, instant and user interaction, to fully grasp the needs of users.

4、提高网站的权威性
To improve the website authority

营销网站建设考虑比较高的客户信任度对企业网站来说，要提高自己的公信力。网站建设考虑详细的联系方式对于营销型的网站，要有企业详细的联系方式，地址的地图，方便于客户联系和找到企业。
Marketing website construction considered relatively high customer loyalty to enterprise website, to improve their credibility. Website construction considering the contact details for the marketing type site, have a business contact details, address map, to find the enterprise customer contact and convenient.

营销型网站建设特点
Characteristics of website marketing

1、真正的网络营销为导向
The true network marketing oriented

营销为主、技术为辅。传统网站不营销，除了技术落后之外，更重要的是思想、理念落后。网站要想起到网络营销的作用，关键因素是是否站在营销的高度设计。
As marketing, technology. The traditional site not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing.

2、真正以用户为中心的整体设计
Truly user centered design

潜在客户来到您的网站，其中的关键因素在于网站的客户体验，也就是网站是否以客户为中心，只有以客户为中心的网站，才能最终取得客户的青睐。
Potential customers to your site, one of the key factors in site customer experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers.

3、真正关注网络品牌建设与推广
Really focus on building and promotion of network brand

传统网站所能够起到的唯一作用也就是展示企业形象和产品，然而传统的企业网站都是技术人员构建，并不懂什么营销，所设计的网站仅仅是中看不中用，更谈不上网络品牌的建设和推广。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion.

4、真正面向搜索引擎优化的页面设计
To search engine optimization design

一个营销型网站建设的一个最基本的特征就是一定要能够非常容易的让用户找到，一个潜在用户找不到的网站根本谈不上什么营销。
One of the most basic features of a marketing type website construction is to can be very easy to let users find, a potential user cannot find the website scarcely any marketing.