1、记住：你能掌控的时间是有限的
Remember: you can control the time is limited

我仅仅用4秒钟就能浏览完平常的页面，因此，你没有足够的时间吸引用户并让他们继续浏览你的网站。也就是说你应尽可能准确的描述你设计的网站是关于什么的。如果它需要让浏览者花费更多的时间去弄明白此网站建设是关于什么的，他将放弃并离开。
I only use 4 seconds to read ordinary page, therefore, you do not have enough time to attract customers and keep them browsing your site. That is to say you should as far as possible the accurate description of your web design is about what. If it needs to let visitors spend more time to understand this website is about, he will give up and leave.

2、记住：用户是略读页面
Remember: the user is skimming the page

当你进入一个房间时，你不会具体的看每一样东西的外表。首先你会注意屋子里面人或物的外形，你环视整个屋子，然后找令你敢兴趣的东西。在第一次浏览网站的时候也会发生类似的事儿，浏览者或用户首先是大体浏览一下。这就需要你引导用户去你想要让他们去的地方。它可能是个登陆按钮、更多内容按钮、或博客文章等等。
When you enter a room, you will not see concrete everything looks. First you will pay attention to the house of a person or thing is, you scan the room, then find that interests you. A similar thing when first visit to the website will also, visitor or user it first browse. This requires you to guide users to go where you want to let them go. It can be a login button, button, or more blog, etc..

3、网站的左上角是最明显的位置
Site of the upper left corner is the most obvious

这是大家公认的事实。主要原因是大家都是用这种习惯方式来读书读文章的（从左上角的位置开始），另外早期的网站和应用软件也是基于此方法进行设计开发的。我们通常会把LOGO放在左上角，这样是很好的。但是考虑一下加入一个或者两个其他的元素在这个位置让它看起来更明显（注册的链接、搜索的表单、标语等）。
It is well known fact. The main reason is that everyone is used to read books and articles that way (starting from the left corner), in addition to the early web sites and applications were designed that way. We often put LOGO at the top left corner, so is very good. But think about adding one or two other elements in the position to make it more prominent (login link, the search form, slogan).

4、了解“F”结构
The "F" structure

一些视觉跟踪调查研究证明，用户浏览网站的视觉路线类似于字母“F”型。最顶部的位置总是能被看到，中间区域仅有一半被看到，再往下只有左边一部分能被看到。当你在设计营销型网站建设时候不知道将一个内容块放到社么位置的时候，你可以去考虑一下这一因素。
Some visual tracking research proof, the users browse the web site visual line like the letter "F". The top most position can always be seen, middle area half seen, then only the left part can be seen. When you are in the construction design and marketing type site do not know when will a content block time in what position, you can consider this factor.

5、了解用户忽略什么
Learn what users ignore

用户都是对广告视而不见的。他们习惯于忽略图片广告和文字广告。避免设计的东西看上去像广告，同时，用户也会忽略大块的文字区域。没有人有时间（更确切的说是耐心！）去阅读大片的文字，他们仅仅是了解页面文章的大意。
Users are ad to pay no heed. They learned to ignore image ads and text ads. Avoid anything that looks like an advertisement, at the same time, the user can ignore large blocks of text. No people have time (more precisely, patience!) To read large text, they are just to get a general idea of the page.

6、文字和图片
Text and pictures

一个有趣的事实是。文字比那些绝妙的图片更能够获得注意！如果你想向你的用户传达信息，我建议你使用大的标语文字来代替那些很炫的头部图片……
One interesting fact is that. The text can be more than those wonderful pictures get attention! If you want to convey to your user information, I suggest you use a large slogan instead of cool head......

7、用设计元素来吸引注意
Design elements to attract attention

来吸引注意的好的元素是文字口号，行动纲领的按钮（通常用亮色调），分成1-2-3级，或者就是一个普通的列表……
To attract the attention of good elements are text slogans, action buttons (usually using bright colors), divided into class 1-2-3, or an ordinary list......

如果你在写一篇很长的文章，很重要的一件事情就是你要去找小标题。小标题比其他的内容容易获得关注。使用恰当的标题，通过这简单的步骤向用户阐述这篇文章的主题。
If you wrote a long article, one of the most important things are headings. Small title other than the content easy to get attention. Use the appropriate title, the subject of this article to the user through the simple steps.

8、文字格式
Text format

恰当的文字格式的编排更有意于阅读。不要担心使用过多的段落、加粗、斜体、引用、下划线或者字母大小写……它们都可以让文字块更有视觉冲击力。当然，你也需要用格式化强调一些你认为很重要的文字或者句子，这些能够引导你的读者阅读完全文。
The appropriate text formatting more intended to read. Don't be afraid to use write paragraphs, bold, italic, underline, reference or letter size much...... They can make the text block more visual impact. Of course, you also need to be formatted with the emphasis on some do you think very important words or sentences, which can guide your reader through the article.

9、使用简洁图片
Use concise picture

我前面已经提及过用户对广告是视而不见的。当你在设计过程中使用到图片时，要确保它们不要杂乱、令人讨厌或不被理解。大部分人感觉看杂乱、色彩花哨的图片是比较费劲儿的。图片应该简洁、易理解的。
I already mentioned that the user is to pay no heed to the advertisement. When you use the pictures in the design process, to ensure that they don't clutter, hate or don't understand. Most people feel look cluttered, colorful pictures is more difficult. The picture should be concise, easy to understand.

你使用人的脸部图片更容易引起用户的注意，尤其当图片人物的眼睛盯着用户。当然你也可以用目光的方向来引导用户关注某一个方向。
You use the human face image is more likely to cause the attention of the user, especially when the image characters of eyes staring at the user. Of course, you can also use the gaze direction to guide users to focus on one direction.

10、使用留白
The use of white space

使用留白可以给某些元素更多的可视空间，如果某元素与边距或其它元素太近就容易被混淆，那就需要给它留点呼吸的空间。尤其在文字与文字内容之间。
Visual spatial use whitespace can give some element more, if a certain element and the margins or other elements too close to be confusing, it would need to leave some breathing space to it. Especially in the text.