网站内容是一个网站建设的核心与灵魂。设计再漂亮，功能再强大，若无好的内容，只是虚有其表。而设计较差，功能落后，但通过好的内容而人气火爆的网站，比比皆是。当然并不是说设计与功能不重要，毕竟人靠衣装，但人更需要内涵与独特的品质，网站也是如此。
Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.

网站内容是一个营销型网站建设的灵魂，一切的核心。因此必需与网站的自身定位保持完全一致，网站定位方向决定了内容方向。而网站内容规划又决定了整个网站的框架结构，网站的栏目与内容板块开通。包括产品与服务项目策划都需要围绕网站内容而进行。
Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.

而现在，互联网竞争激烈，想要超过众多竞争对手，光靠模仿已经很难成功。只有内容做得好，内容做的有特点，内容做得让用户喜欢，才有可能脱颖而出。内容大众化只能越来越归于平庸，独特的价值才能成就一个网站的非凡。当然，网站决不是为了追独特而非要与众不同，而是在真正理解用户需求的基础上进行创新，满足用户需求的差异化才是有必要的，不然一切个性都成了画蛇添足。
And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.

因此，确定网站内容的原则：
Therefore, the principle of determining content:

1，内容是否与网站定位一致。
The content is consistent with the site location.

在网站内容规划中最容易犯的一个错误就是什么都想抓，却什么也没抓住。而这个错误的最大原因通常是网站定位不明确导致。但即使在网站定位已经很明确的情况下，网站内容规划依然会出现这种错误。特别是在网站发展初期，贪多而不精不专，是导致很多网站内容失去竞争力最大的原因之一。因此网站内容规划中，必需要先不断的做减法，只要是与网站核心定位不相关的内容都坚决减掉，不要为了芝麻而丢了西瓜。
An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.

所以，在确定内容主体的时候一定要与网站定位保持一致，一定要懂得有舍才有得。等你的网站发展成熟稳定，确实西瓜不会丢了后，可以再开始围绕核心服务去一步步打造完整的产业链。梦想一开始就建立一个帝国，只会让自己迷失在一个小胡同里。
So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.

2，内容是否满足用户需求。
The content is to meet the needs of users.

用户需求也与网站定位相关，网站定位决定了网站面向哪一类用户群体。只有先知道了网站面向哪一类用户，才能有针对性的为用户提供内容。所以网站内容是需要同时满足网站定位与用户需求的，而严格上来说，这并不冲突。而如果你发现你的网站定位与用户需求相冲突了，那网站内容仍需以满足用户需求为先，相应的网站定位也需要反醒。而未被满足的用户需求才是最有潜力的市场，你的网站提供的产品能够成功的机率也更高。
User demand is also associated with the site location, site positioning determines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.

3，内容是否具有竞争力。
The content is competitive.

这里的竞争力主要是讲与现在存在的同类网站之间的竞争，如果你的网站内容与已经存在的其它网站内容大致相似，而其它网站已先入为主，则你很难成功。当然真正的行业竞争远不只这么简单，之前有专门做过一期行业五种力量的分析，影响行业的五种力量包括：供应商的力量，买家的力量，行业壁垒，新的竞争威胁以及可能出现的替代产品或服务的威胁。
The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.

因此网站内容的差别化是提升网站内容竞争力的一个关键，这也是为什么很多国家，企业，场所在宣传的时候需要打出特色(不是特殊，哈哈！)服务的原因了。当然，再强调一遍，这里有一个误区，就是并不是为了有特点而让自己有特点，那叫做作。而是在理解满足用户真正需求的基础上，推出特色服务。
So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.

4，考虑内容建设的成本。
Consider the content of construction cost.

理想丰满，现实骨感，内容建设成本是一个不容忽视的问题。内容来源不仅仅是SEO优化，也是网站运营中最大的难题。内容建设的难度主要在两个方面：一是更新不容易，二是保证质量不容易。如果网站长时间不更新，很难让用户回头，对搜索引擎优化也不好。但就算你能保持更新，如果文章质量过差，原创不多，那也不行。如果你网站定位的是一些专业领域，那更需要能够提供专业水准的文章。所以在选择网站内容的时候，需要考虑将来更新是否困难，内容质量能否保证，成本是否过高，是否能够调动用户来创建内容等问题。
The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..

互联网中的内容传播速度飞快，也导致网站内容同质化越来越严重。如何同中求异，出奇而制胜，已成为网站内容规划的关键。网页纷纷杂杂，网民来来去去，如何让网民只因在网页群中多看你一眼，就再也忘不掉网页的容颜，并想着偶然会有下一次再见，从此你就可以开始快乐的数钱。
Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.