谈谈海外空间网站建设前期需要做哪几手准备
Have you met the website construction has been a good few days, still so small flow, a novice, good hard. Nobody taught never to ask, a blur, is there? Then you will go to Baidu, quite a lot about how new site article Baidu, but did not go to the refinement, let the novice webmaster to truly understand the early site what do, what is the avoidance of place. Xiao Zeng is a novice, early site through many tortuous paths, also have quite some experience. So, in order to enable the broad masses of careless root stationmaster detours, make the best of the station with the shortest time, today to share some links some preparations and their experience.
其实如果作为一个普通站长,这个问题应该很好回答。
In fact, if as an ordinary webmaster, this issue should be a very good answer.
一、想好关键词(Think good keywords)
选择了一个正确的关键词。标题是网站的灵魂,营销型网站建设的内容都应围绕标题去扩展。建站前,必需充分寻找适合自己网站定位的关键词,新站就选指数稳定,且竞争不激烈的词。查指数可用百度指数、百度推广的关键词挖掘来寻找。此外,还得分析竞争对手的实力,看看是否有望做到百度首页及该关键词竞价的数量,具体可用相关站点功能来检查关键词的竞争激烈水平。
Select an appropriate keywords. The title is the soul of the website, marketing type website construction contents should be built around the title to expand. Station, must look for keywords for your website localization, new sites chosen exponential stability, and the competition is not fierce word. Check the index keywords Baidu Baidu promotion, mining available index to find. In addition, to analyze the strength of competitors, have a look whether to do home page and the number of Baidu keyword bidding, specifically available related site function to check the keywords competition level.
二、描述吸引人(Describe an attractive)
一定不可堆彻关键词,关键词选好了就得想网站描述了。网站描述是给用户看的,所以一个好的网站描述对用户体验至关重要。描述要符合网站内容,为了SEO可把主关键词重复2遍。另外,为使描述要能吸引客户,要在描述中添加一些诱人语句,如小曾的小站添加了“广西国内免备案空间,即开即用,无需等待”口号,还可用棱形、五角星等特殊符号来着重突显,还要记得把宣传口号放在前72个字符以内,网站的keyword可填三个主关键词,同样不能堆彻,如果实在不会选择可空着不填。一旦标题、描述、和关键词填好之后不可轻易变化。小曾的小站就是因为当初选词不慎改动了标题和描述,而被百度延长了收录时间。
Must not be piled keywords, the keywords selected must want to website describes the. Description of the site is for the user to read, so a good description of the site is of vital importance to the user experience. Description should comply with the content of the website, in order to SEO the master key is repeated 2 times. In addition, in order to make the description will be able to attract customers, to add some intriguing statement in the description, such as the Xiao Zeng station added "Guangxi home free for the record space, plug and play, no need to wait for the" slogan, also used prismatic, star and other special symbols to emphasize highlight, also remember the slogan put within before 72 characters, the website keyword can fill three main keywords, the same can not be piled, if you choose not to be empty. As soon as the title, description, and the key words fill can not easily change. Xiao Zeng station is because the original word inadvertently changed the title and description, and prolongs the time Baidu included.
三、域名要简练(The domain name should be concise)
可围绕网站名称选域名,可由网站名称拼写而来。域名要简练好记,能够给客户较深印象。购买域名时,不能贪便宜去选一些境外域名,说不定哪天就会被封掉。小曾选择的免备案域名,价格还行,售后到现在没出现问题。也可以去淘宝找代理购买的域名,价格廉价又正规安全。
Around the site name domain name, spelled by the site name and. The domain name should be concise and easy to remember, to be able to give the client a deep impression. Buy a domain name, not easy to choose some overseas domain, perhaps one day will be blocked. Record the domain name, free Xiao Zeng chose the price line, customer service to the present no problems. Can go to Taobao look for agents buy domain name, price cheap and regular safety.
四、空间要稳定(Stable space)
一个不好的空间会导致降权或者K站,选空间是建站的重中之重。这点小曾颇有感触。当初为了廉价和免备案去南宁淘宝买了个香港空间,刚开始那叫一个爽,速度超快,但等过了半个月的投诉期后,空间速度越来越慢,还经常抛锚,导致我新站百度迟迟不收录,无奈只能换空间。第二个空间是所谓的国内免备的价格也才二百不到但也经常出现打开速度慢、打不开等现象。直到换成现在的海外免备案服务器,买的价格也差不多,空间速度快又稳定,而且售后不错。所以,买空间一定要选择一些知名品牌空间商。这要提醒新手站长,由于大家都想低成本创业,买不起VPS但又想让网站临时发展,所以最好选用国内的免备案空间。因为备案比较繁琐时间又长,备案期间网站必需关闭,影响网站正常上线。
Not a good space will lead to drop right or K stand, the space is the priority among priorities station. This is Xiao Zeng feeling. At the outset to cheap and free for the record to the Nanning Taobao bought a Hongkong space, at the beginning of what a cool, super fast, but after half a month after the period of complaints, space more and more slowly, but also often broke down, leading to my new sites Baidu has not included, but only for the space. The second space is the so-called domestic free preparation price is only less than two hundred but also often appear open speed slow, not open phenomenon. Until the change now overseas free registration server, buy the price or less the same, space speed and stability, and good customer service. Therefore, we must choose some well-known brands of space business to buy space. This should remind the novice webmaster, because everyone wants to low-cost business, can not afford to buy VPS but want a website temporary development, so the best choice for non domestic space. Because of the record is more complicated and long time, the record must be closed down during the website, website normal on-line.
六、模板尽量稀有(Template to rare)
最好找一个独一无二的模板,自己不会仿站的可以去淘宝找一些购买人数较少的模板。小曾用的模板就是花了10块钱淘宝上买的,目前还没发现雷同的。不要去贪图免费的人气高的模板,不要钱的用的人往往是最多的。
It is best to find the one and only one template, not imitation station can go to Taobao find some people buy less template. Xiao Zeng used the template is spent 10 dollars bought on Taobao, also did not find the same current. Don't go for free high popularity of the template, with people not money is often the most.
七、规划好布局(Planning layout)
文章模块的名称为分类目录名,首页加上了随机显示的热门标签。要注意的网站的分类目录URL一定要短,而且不要随便修改,不然会在搜索引擎中造成很多死链。如果你网站不是每天更新的话,就加一个随机文章模块带动更新。最后,底部的全站链接不要指向首页,应该指向对应的分类目录,而且不要跟分类目录的名称一样,不然会有过度优化的嫌疑。
The name of the module for the directory name, home plus the hot tag to display random. Category URL should pay attention to the site must be short, but not to change, or it will cause a lot of dead catenary in search engine. If your site is not updated daily, add a random article module to update. Finally, the bottom of the station the links do not point to the home page, catalog should point to the corresponding, and names don't classified catalogue, otherwise there will be suspected of excessive optimization.
八、合理利用插件(Rational use of plug-in)
备份插件可以防止你数据因异常情况而丢失。百度地图和谷歌地图的作用就不多讲,由于笔者建站用的WP这里主要针对WP说一下。WP网站做SEO有四个必备插件。大家可去问度娘。这里说下allinonseo作用也略过,重点讲一个严重的误区。用了该插件可以发现,文章的分类目录和文章名每篇都会带上网站标题,以致出现大量的关键词重复,这样的过度优化会导致百度不收录文章,严重的还会K站。笔者当初就因此而导致高质量原创文章不收录,最后在老师的点拨下才走上正途。解决方法就是把该插件设置里的各项Format竖线后面都改为-加网站名称即可。此外,新站刚上线建议使用WP-CopyRight防复制插件来防止原创文章被盗,虽然通过浏览器依旧能盗取,但大大增加了偷盗难度。还可使用Gzip压缩CSS文件来增加网站打开速度。WP特点就是强大的插件功能,所以为了满足自己的建站需要,可寻找各类好用的插件。但记得插件最好不要超越10个,不然会影响网站访问速度。
Backup plugins can prevent you from missing data anomalies. Baidu and Google map map function is not to say, as the author website with WP here mainly for WP say. WP do SEO have four necessary plug-in. You can ask the mother. Here said the allinonseo effect also skip, focus on a serious mistake. The plug-in can be found, the classification and the name of each will be on site title, resulting in a large number of keywords to repeat, this will lead to excessive optimization baidu not included the article, will be a serious K station. The author would therefore lead to high quality original articles not included, in the teacher under the direction to go on the right way. Solution is to put the plug-in settings in the Format to add a behind the site name. In addition, new online is recommended to use the WP-CopyRight copy protection plug to prevent the original article is stolen, although through the browser can still steal, but greatly increased the difficulty of theft. You can also use the Gzip compressed CSS files to increase the site open speed. WP features is a powerful plugin function, so in order to meet their need to build, can find all kinds of useful plug-ins. But remember the plugin should not exceed 10, otherwise will influence the website access speed.
九、做好伪静态和robots(Do a good job of pseudo static and robots)
Xp空间的伪静态繁琐一点,动态页面有利于蜘蛛抓取。需要写一个httpd.ini文件,如果是linux空间直接改自定义链接就行了。具体方法在这就不赘述了,度娘会告诉你需注意的。做了伪静态之后会导致蜘蛛重复抓取伪静态页和动态页面,此时就需要写个robots.txt文件禁止抓取动态页。所以,上线初期就得写好一个robot文件来限制蜘蛛乱跑,具体方法也可参照百度。
The Xp space of the pseudo static a bit complicated, dynamic pages for spiders crawl. Need to write a httpd.ini file, if it is Linux space directly to the custom links on the line. The specific method in which not much, mother will tell you need to pay attention to. After doing pseudo static will cause the spider repeat grab pseudo static pages and dynamic pages, you need to write a robots.txt file banned grab dynamic pages. So, the early online to write a robot file to limit the spider run, specific methods can also refer to baidu.
十、注重用户体验(Pay attention to the user experience)
想赚钱就必需让客户在站上找到自己需要的产品,相信绝大部分站长做站都是为了赚钱。所以,不能为了SEO网站优化而去SEO,要为客户而去SEO。如果你没做好用户体验,不能让流量转化为定向流量,那么再多的流量都是无用功的。很多新手站长觉得写文章难,就去采集和伪原创,这样的文章用户体验是极差的即使要伪原创,也要围绕自己的网站主题来写,要让客户能看懂,这样才是真的好。现在度娘智商也高了不要采取作弊手段,做垃圾站早晚要被枪毙,只有做优质高用户体验的站才是SEO唯一出路。
Want to make money, must let customers find the products they need at the station, I believe the vast majority of the webmaster do stand are to make money. So, don't go to SEO SEO website optimization, for customers to SEO. If you don't do the user experience, not to flow into the directional flow, then the more traffic is futile. Many new Adsense feel difficult to write articles, acquisition and pseudo original, so the user experience is poor even if the pseudo original, also to focus on your own web site theme to write, let the customer can understand, this is really good. Now the degrees Niang IQ is high not cheating, do dumpster sooner or later will be shot, only high quality user experience is the only way station SEO.
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