最近有一则新闻闹的沸沸扬扬，速递行业龙头老大顺丰开始提价，将原本每单12元的同城快递业务，提至13元每单。或许因为顺丰是快递行业的龙头，又或者快递业务牵涉到用户太多，所以关注的人比较多。在顺丰快递业务涨价的前后，与网站建设建设业务紧密相关的，中国万网的IDC产品渠道价格，一次上涨15%。成本不断上涨的背后，是网站建设整个行业压力的不断上涨。而且这种压力，不是哪几家公司拥有，利润不断下滑成本不断攀升，迫使众多小型网站建设公司游走在压力和生存边缘。
Recently a raise a Babel of criticism of the news of downtown, the courier industry big boss Shunfeng started to raise prices, will originally every 12 yuan of city courier business, raised to 13 yuan per unit. Perhaps because Shunfeng express industry leading, or express business involves too many users, so many people concerned. Before and after the SF express service prices, and closely related to the construction site construction business, nets of China IDC product channel prices, a rise of 15%. Behind the rising cost is rising, the industry website construction pressure. And this pressure, which is not a few companies have profits continue to decline, rising costs, forcing many small website construction company wandering in the edge of survival pressure and.

这似乎是一个恶性循环，价格低利润就低，没有合理的利润就无法选用优秀的人才，无法确保后期的服务。在高压力高通胀下，中小型网站建设公司何去何从，如何走出生存与梦想的园囿，是很多人不得不面对的问题。作为中小型网站建设公司的一员，营销型网站建设公司引航科技认为，突破的惟一方法就是坚守品质，提升合理利润并逐渐品牌化运作。转型增值服务，跳出红海厮杀，是没有选择的选择。
This seems to be a vicious spiral, low price profit is low, there is no reasonable profit cannot choose talent, can not ensure the service. In the high pressure high inflation environment, small and medium-sized site construction company decide on what path to follow, how to go out of existence and the dream garden, is that many people have to face the problem. As a member of small and medium-sized site construction company, the company marketing type website construction pilot technology think, only way is to enhance the quality of a breakthrough, reasonable profit and brand operation. Transformation of value-added services, jump out of the red sea fight, there is no choice.

品牌化之路对于中小型网络公司来说谈何容易？品牌的前提是品质，这个远非找到几个员工就可以完成的事情。品牌化运作需要一系列的控制流程，以及相对丰富的网站建设制作经验。对于一般的网站建设公司，转型之路绝对是异常痛苦的。因为现在整个网站建设市场已经陷入怪圈，涨价就会失去市场份额，等于立刻找死，不涨价就没有利润没有品质没有服务，一样是慢慢等死。值得庆幸的是，市场上也不乏成功转型的网站建设公司，虽然很少但是那已经成为一种希望和方向。
The brand of the road for the small and medium network easier said than done? Brand is the premise of quality, this is far from being found several employees can be completed. Brand operation needs to control a series of processes, and the website construction is relatively rich experience in production. For general website construction company, transformation of the road is very painful. Because now the whole website construction market has been in a strange circle, the price will lose market share, price is not equal to immediately have a death wish, no profit no quality no service, is slowly wait for death. Fortunately, the market has no successful transformation of website construction company, although rarely but it has already become a kind of hope and direction.