1．开展电子商务：
In developing electronic commerce: 电子商务是未来经济形式发展的大趋势，目标是实现交易信息的网络化和电子化，如使用电子货币，开网上商店，进行网上商务谈判和使用电子签名签合同等等。企业上网通常都会加入到网上的某个行业协会网站或商业网站中，成为会员或网员。在行业协会网站或商业网站上发布供求信息，获取有关政策和市场信息，享受其他的服务。企业建立网站，从销售的观点看，可以减少交易的中间环节，降低成本。企业网站建设还可以扩建成为网上销售和售前售后咨询服务中心。
Electronic commerce is the future development trend of economic form, the goal is to realize the network and electronic trading information, such as the use of electronic money, open online stores, online business negotiation and use of electronic signature sign a contract, and so on. Internet enterprises usually will be transferred to the Internet a industry association web site or your business web site, become a member or net. In the industry association web site or commercial website supply and demand information, to access to the policy and market information, enjoy the other services. Enterprise set up web sites, from the point of view of a sales, can reduce the transaction of the intermediate link and reduce the cost. The enterprise website can also be online sales expansion and pre-sale consultation service center.

2．充分利用网络资源：
Make full use of network resources:

Internet是强有力的工具，能以低代价却很方便的把产品或服务的信息发向全世界的每个角落。全世界所有客户都能通过网站，了解企业。Internet已经连接了相当多的网民、企业、机构和政府，而且向着更广阔的范围发展。Internet在中国正以几何级数速度发展，因此，任何一家企业，都不应置身于Internet之外，那会脱离企业发展最基本的资源和环境：人类社会。
Internet is a powerful tool that can with low cost but very convenient the product or service to the world of the information is sent to every corner of the. The world all customer can through the website, understand enterprise. Internet has connected quite a number of Internet users, enterprises, institutions and government, and toward a more broad scope development. Internet in China is to geometric speed development, therefore, any a enterprise, should not place oneself in Internet besides, it from the most basic of enterprise development resources and environment: the human society.

3．建立企业形象：
Establish enterprise image:

让别人看到自己，展示企业的实力。企业就能够在国内和世界"亮相"，无疑是一种宣传企业、产品和服务的机会。从广告意义上看，企业网站事关企业形象建设，没有网站也谈不上企业形象。
Let others to see his, to show the strength of the enterprise. Enterprise can in domestic and world "appearance", it is a kind of propaganda enterprise, product and service opportunities. From the advertising sense, enterprise web site is enterprise image construction, no website is also far from the enterprise image.

4．与客户互动来往：
And the customer interaction with:

企业建立网站，将信息咨询站开设到网上，专人值守，提供信息服务。可与外部建立实时的、专题的或个别的信息交流渠道。一些企业在网站上公开电子邮件地址，使客户能够通过电子邮件向企业发表意见。 因为电子邮件的传递速度很快，企业能够迅速得到客户信息并及时给予答复。一些企业的 网站以BBs或公告板的形式联系客户，客户可以发表意见，同时也能够看到其他客户的信息和从前的信息。可以使客户全面和客观地了解企业和企业的服务及产品。又因为是直接对话，具有增进感情的作用。
Enterprise established the website, will be open to ZiXunZhan information online, the specialist need, provide information services. But with external real-time, set up the project or the individual information communication channels. Some enterprise published on the website email address, we can make our clients by E-mail to enterprise comments. Because email transmission speed quickly, the enterprise to be able to quickly get customer information and reply. Some enterprise's websites to the form of BBs or bulletin board with the customers, customers can express your opinion, also can see other customer information and formerly of the information. Can make customers comprehensive and objective understanding of enterprise and enterprise services and products. And because it is directly dialogue, enhance the role of feelings with.

5．主动抢占先机：
Active preemptive opportunities:

企业上网，这是时代发展的必然，任何一家企业要想跟上时代发展的潮流，必须尽快上网。为了不被竞争对手建立网站抢占先机，为了不落后于时代潮流，应该考虑建站的必要性。
Internet enterprises, this is the necessity of the development of times, a enterprise to want to keep up with the trend of the development of The Times, must the Internet as soon as possible. In order not to be rivals website preemptive opportunities, in order to not to fall behind the trend of The Times, should consider the necessity of the site.
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